A lot of uninformed people think that finally decide the opening date of August 8, because the Chinese believe eight is a lucky number. But, in fact, the real reason is that the needs of the American television network. U.S. NBC television network is the big winner of the Olympic Games, it is estimated the profits it obtained from the broadcast of at least $ 100 million. However, very few people knew it as early as eight years ago, began to prepare Before Beijing won the right to host the even earlier time. Yesterday, the New York Times article, the details of NBC’s mastermind, the article revealed that many insider, an eye-opener. If you want to know, as the major events of the Olympic Games behind how it works, and media economics, I think this is a must-read. The following are some of the main content of the article.
Olympic Games behind the TV economics:
1. In 2005, the International Olympic Committee finally agreed the request of NBC, decide the final passage of time of the Beijing Olympic Games swimming and gymnastics, the two projects to be held in the morning.This time period is equivalent to the American television prime time.NBC know, the first thing is to find Michael Phelps, asking his opinion. Phelps said, no problem. NBC this be assured.
2. In fact, from the outset, the NBC is full of worries about the Beijing Olympics. Except the time difference, as well as pollution problems and political factors, because of these factors, NBC worried that the ratings may not be high.Even as late as March 2008, from the opening of the only five months, everything seems so bad: the U.S. economy into a recession, companies generally reduce the advertising budget，No one cares about the ads broadcast in the Olympic Games.NBC internal estimates, the broadcast already could not to keep the cost ,has now evolved into a loss of how much of the problem. However,the surprise is that the advertising sales began to rise with the opening time approaches. Wait until the opening ceremony of a record this year is the second highest ratings, of course, the first one is still the Super Bowl, advertising sales explosive growth, all time periods have been robbed of light.After the event, NBC make a conclusion, is the bad economic situation, to enhance the ratings of the Olympic Games.The U.S. economic downturn, gasoline rose to $ 4 gallon, more people have to stay at home watching TV. Vacation is also a lot less.For this reason, the Olympics have more audience, and also more likely to inspire and infect humans. “When the Olympics began, that people in this summer was dull, depressed, and no target time. Olympic Games, all of a sudden make this country to find excitement.
3. Why swimming and gymnastics are the most critical race?Because woman are the most important television audience, and these two items is the game they most like to see.
Source:
http://www.beijinginchina.com/beijing-overview/the-secret-of-the-beijing-olympic-games%EF%BC%88i%EF%BC%89/
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