Lexus and advertising agency CHI & Partners from London present this unbelievable innovation.
Lear about the hoverboard – the floating version of the good old skateboard. This one literally hovers in the air! It allows to discovered surfaces that you wouldn’t be able to with the skateboard, like water. Professional skateboarder Ross McGouran gets to try out the new board, made by scientists of liquid-nitrogen-cooled super-conductors and permanent magnets.
Watch the video and share your impressions with us.
Credits
Agency: CHI & Partners, London
Client: Lexus
Executive Creative Director: Jonathan Burley
Creative Director: Monty Verdi
Creative: Brad Woolf
Creative: Dan Bailey
Photographer: Olly Burn
Photographer’s Assistant: Hannah Rose
Agency Executive Producer: Zoe Barlow
Agency TV Producer: Zoe Barlow
Agency TV Producer: Nikki Cramphorn
Agency TV Producer: Nicola Ridley
Agency TV Producer: Matt Cresswell
Agency TV Producer: Lindsay Hughes
Agency Content Producer: Karina Aloupi
Digital & Content Creatives: Chad Warner, Ben Da Costa
Digital Designer: Chad Warner
Production Company: Smuggler
Executive Producers: Fergus Brown
Executive Producers: Chris Barrett
Production Company Producer: Ray Leakey
Director: Henry Alex Rubin
Director’s Assistant: Sarah Michler
Cinematographer/DOP: Ken Seng
Source:
http://ift.tt/1TEERK3