Canon and advertising agency Grey from New York have released this funny commercial recently.
The spot features who was not allowed to the concert with his daughter, because his smartphones screen was cracked and the tickets couldn’t be scanned. The video promotes the printers, as you know, made by Canon. However, nowadays paper is being used less and less, since people discovered a notepad. But the brand argues that sometimes paper and printed documents cannot be replaced by the modern gadgets. The creatives have pulled off this hilarious ad to illustrate the statement.
Watch the video and have a good laugh.
Credits
Agency: GREY, New York, USA
Chief Creative Officers: Tor Myhren, Andreas Dahlqvist
Executive Creative Directors: Steve Krauss, Ari Halper
Group Creative Directors: Stu Mair, Anthony DeCarolis
Associate Creative Director: Noel Hamilton
Copywriter: Reagan Ward
Art Director: Ian Liu
Project Manager: Emma Tonetti
Producer: Lauren Tuttman
Partner: Rick Cusato
Account Directors: Nikki Maizel, Cristina Fotieo
Account Executive: Genevieve Gray
Assistant Account Executive: Abel Flint
Senior Planner: Steve House
Production Company: Vision
Directors: Michael Andrews, Daniel Mabe
Director of Photography: Jordan Parrott
Editors: Jesus Sepulveda, Adam Talaid
Music/Sound Design: Zachary Pollakoff, Dante Desole
Principal Talent: James Murtaugh
Source:
http://ift.tt/1LoVLIa