In the 70’s ad 80’s there was a famous cat who was in a lot of advertisements. A company that creates new technology is using this famous cat to advertise their new technologically advanced products all over YouTube. The company is called 9Lives and they work hard to create technology that makes life easier and more interesting. Through their use of the cat, Morris, they have been able to bring in an older generation of users into their technological world. These ads are also funny and sarcastic which help maintain their relationship with their current customers who tend to be younger.
This was a genius move. It was also a good idea to market these on Youtube instead of a different platform. I would argue that some of their potential audience they are trying to reach are not necessarily on YouTube and that might cause some problems.
Source:
http://ift.tt/1BQoAb7