Facebook Trying To Keep Up | Loyola Digital Advertising [로욜라 ...

Facebook has been the juggernaut in the social media world since it has been introduced to the public, but its popularity has been declining.

This is true because of other social media outlets. For example, people have the option to get their popular news from Twitter and Instagram. Both of these sites have been approaching Facebook’s database numbers, and are projected to surpass Facebook statically in upcoming years. Due to this fact, Facebook has been making changes to stay “current” and to maintain its competitiveness in the social media world.

One of the methods that have used in the past couple of months is the “super cookies.” This is a click methodology that follows what you are viewing online and then places your recent views on your Facebook page. Well Facebook, to stay competitive, Facebook has taken a page from Twitter and Instagram.

Facebook now puts trending stories on all users home pages. They put the tending stories to the right of the page, just like Twitter, and similar to Instagram, and they allow Facebook users to share the trending stories with friends. In the past couple of months, there has been mixed reviews on these changes. Some feel that it is a “copy-cat” approach to more popular sites, and others have stated that either way they will continue to check Twitter and Instagram more often regardless of the Facebook changes. The majority of users want limited text and more pictures. This is a prime example of why Twitter and Instagram might be the new social media frontrunner. Statistics, databases, click rates and ultimately time will be the true distinction that separates and ranks these social media mediums.

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