Saturday, May 31, 2014

Banana Boat Campaign: Be Bold


Banana Boat Campaign: Be Bold


Banana Boat and advertising agency JWT from New York have released a very funny campaign recently.


The videos promote a sunscreen for men. The voice behind the camera, which by the way is hilarious, warns not to be reckless in the sun. If, for instance, you want to be bold in the sun, it will roast you like a chicken. The same goes, if you wish to mow your lawn shirtless. Fortunately, Banana Boat has got you covered.


Watch the videos and have a good laugh.


Credits

Agency: JWT, New York, USA

Executive Creative Directors: Sarah Barclay, Robert Frost

Creative Directors: Billy Faraut, Garth Horn

Chief Creative Officer: Jeff Benjamin

Planner: Hayley Parker

Head of Production: Lisa Setten

Senior Producer: Mustafa Imam

Producer: Rebecca Wilmer

Project Manager: Jennifer Schockett

Art Buyer: Bianca Escobar

Account Team: Claire Capeci, Ariel Stern, Erik Wagner, Julia Nawrocki, Stella Continanz


Tags: american commercial, Banana Boat, Billy Faraut, funny commercial, Garth Horn, Jeff Benjamin, JWT, Robert Frost, Sarah Barclay


Category: Ad Campaigns, Video Ads



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