This week as I was scrolling through my usual procrastination websites I found the Funny Or Die video of President Obama being interviewed by Zach Galifianakis on his show “Between Two Ferns”. I thought that this video was a great example of integrating marketing and communication as well as appealing to a more specific target audience.
President Obama made it clear that he was on the show to promote The Affordable Care act, but he actually came off as pleasant and enjoyable in a comedic light. Combining his message with a positive emotion such as humor will help those who viewed thBetween Two Fernse program remember what he was talking about.
President Obama also wanted to appeal to younger members of society and I believe he succeeded. He did not draw them in but came to them in a medium that they themselves enjoy. Reaching young Americans about the benefits of health care is a difficult thing to do, as often times the media that they use is extremely customized not allowing a message they do not want to hear make it to them.
By creating a viral video, I think President Obama made an impact. I personally, as a young American, feel as though I was more informed after watching this episode of “Between Two Ferns”, meaning that President Obama got his message across and people will remember what he had to say.
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