Posted on 07/23/2012 12:00:03
International Business Times, July 16, 2012
If you’re like most of the 111 million people who watched the Super Bowl this year, you probably had a nice belly laugh seeing Jerry Seinfeld reunite with the Soup Nazi in that Acura commercial, but chances are you didn’t run out to the Acura dealership afterward. Now, a new study by the media analytics company Ace Metrix is revealing why funny commercials are not as effective as their prevalence would suggest.
Source:
http://www.studiocom.com/trendspace/do-funny-ads-sell-products/
via The News from http://onsuperbowlcommercials.blogspot.com