The Latest report from Visible Measures indicates significant growth in online video as a viable mix in distribution medium selection for advertisers.
The report states that social video ads were viewed over a whopping 1.3 billion times in the first quarter of 2012! That's over a 78% increase over fourth quarter 2011 and a 40% increase over same quarter last year!
Now, that is a significant increase by anyone's standards.
The increased trend indicates a favoring of professionally produced content over amateur user generated content. Given the affordability of online video in tandem with traditional distribution outlets, it is obviously a great time to multi-purpose your visual content! You get a whole lot more bang for the buck by incorporating online in your marketing mix strategy!
Source:
http://websterproductions.blogspot.com/2012/07/first-quarter-2012-video-stats.html
via The News from http://onsuperbowlcommercials.blogspot.com