Summary: When do we call the consumer’s bluff and see how smart and aware they truly are? Or, when do we stop insulting the public and raise the standards of advertising?
This question focuses primarily on B2C advertising creative, because the B2B creative that we have seen, been a part of, or read about doesn’t take its audience for granted. B2B advertising is smart, targeted and diverse. B2B must have those elements to get attention.
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Source:
http://www.endofthemonthsale.com/should-ads-be-smarter/
via The News from http://onsuperbowlcommercials.blogspot.com