Applebee’s and advertising agency Crispin Porter + Bogusky made this awesome and crazy commercial entitled „Lunch Decoys”.
The video takes place in an office and suggests for its workers how not to miss their lunch and grab a snack. The creatives actually made this wicked plan, how to have lunch at Applebee’s and not at their desks. The trick is: you put an inflatable doll so that your colleagues think you are at work.
This is not a joke. Dolls are available for $6.99 on Amazon.com. Hopefully, the refreshing approach will bring luck to the company.
Watch the video and tell us if you liked it.
Credits
Agency: Crispin Porter + Bogusky
Client: Applebee’s
Worldwide Creative Officer: Rob Reilly
VP/ECD: Steve Babcock
Co-Executive Creative Director: Mark Taylor
VP/Creative Director: Allen Richardson
VP/Creative Director: Dave Swartz
Associate Creative Director/Copywriter: Rich Ford
Sr. Art Director: Todd Grinham
Sr. Copywriter: Brittany Poole
Executive Integrated Producer: Aaron Kovan
Jr. Integrated Producer: Jamie Slade
Production Company: Interrogate
Director: Jon Barber
Source:
http://www.funnycommercialsworld.com/applebees-commercial-lunch-decoys-9020.html
via The News from http://onsuperbowlcommercials.blogspot.com